The Web3 Marketing Playbook Most Crypto Startups Discover Too Late

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2026-06-16 18:29:56 -

Most crypto startups don’t fail because of bad technology. They fail because nobody cared long enough to notice the technology existed. That’s the uncomfortable reality many founders discover after launching a token, building a protocol, or spending months developing “utility” while their community slowly disappears. In Web3, attention is currency.And marketing is no...

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